$20
The word "hella" is a quintessential slang term representing the Bay Area's culture and identity. It is used to mean "a lot," "very," or "extremely," and has become one of the region's most iconic linguistic trademarks. Originating in Northern California, especially in Oakland and the East Bay, "hella" has transcended local use to gain recognition nationwide, yet it remains a strong marker of Bay Area pride.
A beanie branded with "hella" would symbolize not just the word but also the culture, attitude, and swagger of the Bay Area—a tribute to its roots and its lasting influence on language and style.